A new era
Gulf Air is streamlining its route structure to
better serve passengers and increase efficiency
Gulf Air has embarked upon a
programme to totally reshape
its network in order to improve
customer service – providing
increased punctuality, greater
reliability and shorter connection
times.
The airline’s strategy is to
use its fleet and resources in the
most efficient way to ensure
its customers are served more
effectively while, at the same
time, maintaining operations
on a commercial basis.
“The main goal is to
increase flight frequencies to
existing key destinations,” says
Gulf Air president and chief
executive André Dosé, “and to
add new connections to those
major economic centres that are
of growing importance to the
economy of Bahrain.”
To achieve its financial and
operational goals, Gulf Air will
downsize its fleet from 34 to 28
aircraft. In line with its goal to
radically simplify the business,
the company will also move to
an all-Airbus fleet. In parallel,
the network will be fundamentally
restructured.
The airline is to discontinue
operating unprofitable routes,
such as Dublin, Hong Kong,
Jakarta, Johannesburg, Sydney
and Singapore, and will instead
allocate more assets in order to
better serve all the important
hubs in the Gulf and Middle
East region.
“It is our goal to offer each
centre in the region at least two
flights per day – and often more.
The introduction of a ‘wave
structure’ of inbound and outbound
flights will also allow us
shorter connection times and
ensure better connectivity with
our Asian and European longhaul
flights,” adds Dosé.
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